• Handled all of design from Interface, graphics, web design, marketing content and blog collaborations.
• Revamped the marketing media and User experience, simplifying the flows and segregating core
functionalities, contributing to a 56% increase in click through rates and 37% in user acquisition.


• Designed the product experience from ground up for both MVP and final stages. 
• Shipped multiple facets for the product from branding and experience to advertisements.
• Contributed to a user base of 40k and upwards of INR 1 crore in trades monthly. 
• Learnt a lot about the industry and got to work with a great team!
• Worked on the branding and initial UI concepts for a new product line.

• Handling everything, Design and Research
• Part of the founding team.

Before Craze became a product, the founders were running a small experiment on Discord, a space where users wagered points on live events while the team manually managed trades and prizes. It was their way of testing how prediction-driven communities behave in real time.

Once the experiment gained momentum, I joined as the designer to help shape that early chaos into a coherent mobile experience, one that made ‘trading on events’ simple, structured, and engaging.

Outcome: Grew to 40,000+ users within the first few months post-launch.

Leveraging Craze’s existing Discord community as an observation ground provided valuable understanding of how users interacted with event predictions through command-based bots.

These insights guided the move from a fragmented, bot-driven experience to a cohesive, visual trading environment that felt intuitive and rewarding.

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Design Benchmarking:
Apps like Robinhood and Kalshi informed the approach to clarity, modularity, and trust cues — but Craze differentiated itself by combining these with social engagement loops drawn from community behavior on Discord.&nbsp;&nbsp;

The most engaged members of the Discord community (around 10 folks) acted as a reference to our user persona, as they represented the core power users of the product.

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Converted a Discord-based experiment into an opinion-trading platform used by 40k+ people to trade ~1cr per month

Months prior to Craze, the founders ran a Discord server where members wagered points on live events while the team manually managed trades and prizes. It was their way of testing how prediction-driven communities behave in real time.

As the experiment gained momentum, I joined as the designer to help shape that early chaos into a coherent mobile experience, one that made ‘trading on events’ simple, structured, and engaging.

 Grew to 40,000+ users within the first few months post-launch.

make header images for: Primary Competitors and "Design references"

Design Benchmarking:
Apps like Robinhood and Kalshi informed the approach to clarity, modularity, and trust cues — but Craze differentiated itself by combining these with social engagement loops drawn from community behavior on Discord.  

Taking an event-trading mobile app from 0->1 for 40k users

This is a concise look into my thesis project.&nbsp;Find the entire paper&nbsp;<a href="https://link.springer.com/chapter/10.1007/978-3-031-67431-0_14">Here</a>

Mobile devices are super-personal. Each user has their own learned, if not habituated, way of navigating the device interface. This insight derived from the research directed the primary objective and goal of this exercise.

Reason's for choosing to design for android only for this project:

Progressive web-Apps Wrapped Natively. A novel solution to App Fatigue.

This is a concise look into my thesis project. Find the entire paper 

Reason's for choosing to design for android only for this project:

Research Paper: Fighting App Fatigue with an OS level approach

This case study is currently in the works

Coming Soon

Samarth made gorgeous designs for the Craze app and made tens of thousands of users fall in love with the aesthetics and the simplicity of its interface. He never failed to amaze us with his out-of-the-box thinking which showed in all his design iterations. He's an amazing designer to work with, and understands the intricacies of designing a great consumer app.

👋Hey, I'm Samarth! (sum-urth)

Deepit Patil

Designer

Product designer

Design Generalist